brand strategy + analysis = a Goodwin
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brand strategy + analysis = a Goodwin
Goodwin Management, LLC is boutique digital marketing and brand management agency, specializing in digital marketing strategy and analysis for emerging artists, fashion and beauty brands.
What we DO
What we DO
Services We offer
While our work isn’t anywhere near as glamorous as that of our clients, it’s no less important. By tracking content, commerce and customers, and optimizing accordingly, we can help our clients make the maximum impact, and stand out amongst all the noise.
Strategic 360 Digital Marketing Plan
Partnerships & Business Development
Analytics & Data Insights
Email Marketing Automation & Acquisition
The 3D Process
The 3D Process
DISCOVER
Identify goals, target audience, positioning, and potential challenges within industry
Define
Focus on brand strategy that emphasizes unique selling proposition
Deliver
Establish presence on all relevant digital verticals, outreach, optimize & analyze
About Me
About Me
Lauren Goodwin
Principle | Brand Manager
As a digital marketing professional, I have developed and executed online strategies and operations for an array of fashion and beauty brands, including bareMinerals, Revlon, Rebecca Taylor and Harry Winston. I pride myself on bringing a naturally insightful wit to all projects while producing tactical, on-brand campaigns that bring a big return on investment.
Why I started the company
I have an ear for good music and eye for great quality and design. I’m inspired by creative individuals, whether that’s a musician creating a new sound, or a fashion designer creating the next must-have handbag. In the very competitive entertainment, fashion, and beauty industries, having a great product or service is only half the battle. To really compete, a sound business strategy and attention-grabbing marketing program are essential. I started Goodwin Management to put my digital marketing and entertainment experience to good use, and help emerging talent get their careers off to the strongest possible start and help small businesses take the next step.