Lauren Goodwin

 Principle | Brand Manager

As a digital marketing professional, I have developed and executed online strategies and operations for an array of fashion and beauty brands, including bareMinerals, Revlon, Rebecca Taylor and Harry Winston. I pride myself on bringing a naturally insightful wit to all projects while producing tactical, on-brand campaigns that bring a big return on investment. 

Why I started the company

I have an ear for good music and eye for great quality and design. I’m inspired by creative individuals, whether that’s a musician creating a new sound, or a fashion designer creating the next must-have handbag. In the very competitive entertainment, fashion, and beauty industries, having a great product or service is only half the battle. To really compete, a sound business strategy and attention-grabbing marketing program are essential. I started Goodwin Management to put my digital marketing and entertainment experience to good use, and help emerging talent get their careers off to the strongest possible start and help small businesses take the next step.