“If you WANT TO GO FAST, go alone, but if you want to go far, GO TOGETHER.”

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Meet Your E-COMMERCE EXECUTIVE:

Lauren Goodwin

Founder-led brands at this stage don't need another vendor. They need someone accountable for the e-commerce number.

14+ years leading e-commerce inside brands; the last six owning the P&L. My experience spans prestige beauty, luxury, fashion, and founder-led businesses. Currently an Executive MBA candidate at USC Marshall.

Based in Los Angeles, with frequent travel to New York and Philadelphia (my hometown).

My values are JUDGMENT and ACCOUNTABILITY.

I identify the REAL CONSTRAINT, sequence the work against it, and keep the RIGHT WORK MOVING.

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Colorful buildings on a street with a sign that reads 'Venice' and another that reads 'Venice Beach Market'; a large tree in the foreground.
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 ALL ABOUT

honesty — sunshine — organization —good skincare — 90’s RnB — chai tea latte


NOT ABOUT

inconsistency — fast fashion — cold weather —silos

AGREE? WE'RE PROBABLY A GREAT FIT.

Let’s WORK together!