By October, you should be executing the plan.
Not figuring it out.
HOLIDAY PLAN BUILT IN 2 WEEKS.
Get Your HOLIDAY PLAN
I’ll build your holiday sales forecast and plan across promotions, merchandising, site, campaigns, creative, and key deadlines.
Investment $2,000
What’s in the PLAN
One working holiday plan with the forecast, calendars, briefs, owners, and deadlines your team needs to execute.
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A holiday sales forecast based on your goals, historical performance, promotions, and available inventory.
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Key holiday selling moments, offers, and dates through year-end.
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Holiday site updates, featured products, gifting, bundles, landing pages, and development deadlines.
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What exists, what can be reused, and what still needs to be created for each major campaign.
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The assets needed to support each major holiday moment, including what already exists, what can be reused, and what still needs to be created. Creative production is not included.
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Key deadlines, dependencies, and owners mapped into your existing project-management system or a shared working version in Google Sheets and Docs.
THIS is FOR YOU IF
You’re a founder-led brand doing $2M–$8M in e-commerce, or well-funded and actively selling DTC
Holiday planning still sits with you or is spread across multiple people
You have a team, freelancers, or agencies executing pieces, but no one owns the full DTC plan
How It WORKS
01. START
Purchase the plan, complete the intake, and schedule your kickoff.
02. KICKOFF
We’ll review your goals, what’s already planned, and confirm the files, tools, and data I need and when.
03. PLAN
Once everything is received, your two weeks begin. I build the plan, then we meet to review it and make final decisions.
Meet Lauren Goodwin
14+ years leading e-commerce across beauty, fashion, and luxury, including six years at the Director level, owning the P&L. Ready to start?
Frequently Asked QUESTIONS
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Your CMO or COO should not have to manage every holiday workstream. I connect the forecast, promotions, site, inventory, campaigns, and team into one plan so they can stay focused on higher-level decisions.
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They can help organize the work. I bring the e-commerce judgment to decide what the plan should be — from the forecast and promotions to inventory, site, campaigns, and timing.
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That’s fine. I’ll review what’s already been decided, identify the gaps, and build the remaining pieces into one working plan.
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The intake handles the basics first, so our kickoff can focus on your business, what’s already in motion, and the decisions we need to make.
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Yes. If you need support executing the plan, we can discuss a separate fractional engagement after the project.
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Because work begins shortly after purchase, all sales are final. Please review the offer details before purchasing.